Jaycee Simbulan

Professional Summary

Resourceful and detail-oriented Virtual Assistant with hands-on experience in GoHighLevel (GHL), workflow automation, client communication, and back-office operations.

Proficient in building and managing CRM automations, form-based workflows, email sequences, and calendar-based scheduling logic.

Actively growing GHL expertise through live projects and a dedicated GHL learning community. Adept at supporting service-based businesses with both systems implementation and administrative execution.

⚙️ Core Skills & Competencies

1. GoHighLevel (GHL): workflows, custom fields, calendars, triggers, automation

Proficient in organizing contact records, segmenting leads, tagging behavior, and maintaining client data integrity within CRM platforms.

2. Calendar & Booking Logic Setup (Single & Recurring Sessions)

Skilled in creating and managing GHL calendar systems for trial, single, and recurring appointment types, including booking restrictions based on custom field conditions.

3. Form & Funnel Design

Able to build branded, conversion-focused forms and landing pages using GHL’s funnel builder to support lead capture, onboarding, and client intake processes.

4. Email & SMS Automation (Trigger-Based)

Comfortable writing and deploying multi-step email and SMS campaigns triggered by form submissions, purchases, appointment bookings, or contact tags.

5. Tagging, Segmentation, and Opportunity Pipelines

Set up dynamic tagging and contact segmentation strategies to support lifecycle automation and pipeline stage transitions (e.g., First Purchase → Loyal Customer).

6. Client Communication (Email/Chat)

Professional and clear communicator with experience managing client inquiries, sending onboarding responses, and offering tech support via email or chat tools.

7. Administrative Tasks (Google Workspace, Microsoft 365, Mailgun, File Organization)

Efficient in handling email inboxes, managing Google Sheets and Docs, and maintaining organized digital files and SOPs.

8. Project & Task Tools: Notion, ClickUp, Monday.com, Trello, Google Docs

Able to manage personal and team-based task workflows using project tools for client onboarding, automation QA, and resource tracking.

💼 Experience


Freelance GHL Automation & CRM Support

Self-Employed | Remote | 2024 – Present


• Designed a complete GHL snapshot for a tutoring service, including booking automation, lesson tracking, and calendar workflows

• Set up workflows for contact segmentation, lesson credit deduction, and dynamic email updates

• Assisted in building branded funnels with embedded forms and integrated booking

• Created tagging logic and stage-based opportunity tracking for customer lifecycle


Video Editor | Project Manager

Independent Contractor | Remote | 2021 – 2024


• Short-form and long-form content editing

• Content repurposing

• Task management and delegation

• Quality assurance of video projects

🎓 Education & Certifications

GHL Learning Community & Training Program

Active Member (Ongoing)

Hands-on training with real project feedback, templates, and support to accelerate platform mastery.

Bachelor’s Degree

Bachelors Degree in Civil Engineering

Polytechnic University of the Philippines

2004 - 2009

Notable Projects

TalkEase Tutoring CRM:


TalkEase Tutoring CRM:

Built a custom CRM in GHL with:

“Remaining Lessons” logic

Automated appointment deduction

Recurring appointment tracking

Purchase-based trigger flows with upsell follow-ups

Internal Notification & Email Sequences:


Designed and tested multi-branch sequences based on booking status, trial vs. paid, and lesson usage logic.

Video Walkthrough

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